Discount codes
How to usage limits and redemption control
Discount codes can be unlimited, limited in total, or limited per customer. This helps the business keep a campaign open-ended, budgeted, or customer-capped depending on how aggressive the promotion is intended to be.
Discount codes can be unlimited, limited in total, or limited per customer. This helps the business keep a campaign open-ended, budgeted, or customer-capped depending on how aggressive the promotion is intended to be.
Usage limits and redemption control
Discount codes can be unlimited, limited in total, or limited per customer. This helps the business keep a campaign open-ended, budgeted, or customer-capped depending on how aggressive the promotion is intended to be.
- Unlimited keeps the code available without a hard redemption cap.
- Limited total caps the code across the full campaign.
- Limited per customer prevents the same customer from using the code beyond the allowed amount.
Tips
- Decide the targeting and stacking rules before publishing the code, because those are usually more important than the discount percentage itself.
- Use date, time, and day restrictions intentionally for demand shaping instead of only thinking about the discount amount.
- Review usage history after launch so campaigns can be adjusted before they overrun margin or underperform.