Discount codes
How to percentage and fixed-amount discounts
Discount values can be configured as either percentage-off or fixed-amount-off. This gives teams control over whether a campaign scales with order size or always subtracts the same value. The selected value type affects how the discount is interpreted in the checkout and booking flow.
Discount values can be configured as either percentage-off or fixed-amount-off. This gives teams control over whether a campaign scales with order size or always subtracts the same value. The selected value type affects how the discount is interpreted in the checkout and booking flow.
Percentage and fixed-amount discounts
Discount values can be configured as either percentage-off or fixed-amount-off. This gives teams control over whether a campaign scales with order size or always subtracts the same value. The selected value type affects how the discount is interpreted in the checkout and booking flow.
- Use percentage discounts when the promotion should scale with order value.
- Use fixed-amount discounts when the offer should always remove the same amount.
Tips
- Decide the targeting and stacking rules before publishing the code, because those are usually more important than the discount percentage itself.
- Use date, time, and day restrictions intentionally for demand shaping instead of only thinking about the discount amount.
- Review usage history after launch so campaigns can be adjusted before they overrun margin or underperform.